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About BuzzLocalPH

BuzzLocalPH Online Shop is a proudly Filipino-owned digital marketplace built to empower local businesses in the Philippines—starting with our hometown of San Pablo City, Laguna. We are a registered sole proprietorship under Business Name No. 7075094, certified by the Department of Trade and Industry (DTI) as of April 9, 2025.

Our mission is simple: to help micro, small, and medium enterprises (MSMEs) thrive in the digital economy. We provide an all-in-one platform where vendors can create digital storefronts, showcase their products and services, and connect with local customers through a secure and easy-to-use interface.

We believe that going digital shouldn’t be complicated or expensive. That’s why we offer tools like:

A multi-vendor e-commerce website powered by WordPress, WooCommerce, and Dokan
Mobile app accessibility for Android users (powered by AppMySite)
Seamless payment integrations via GCash, Maya, PayPal, and more
Advanced vendor tools for promotions, orders, and store customization
A community directory to boost visibility for freelancers, home businesses, and professionals

At BuzzLocalPH, we’re more than just an online shop. We’re a growing digital community—a movement supporting Filipino ingenuity, hustle, and heart.

Whether you’re a small vendor, local shopper, or future franchisee, welcome to BuzzLocalPH—where local meets digital.

Noel Saniel

Founder & Owner

Noel is the founder and sole proprietor of BuzzLocalPH. As a seasoned business strategist and learning & development professional, he leads the end-to-end operations of the platform—from web development and vendor onboarding to marketing and community building. BuzzLocalPH is his vision to help Filipino MSMEs go digital, thrive locally, and scale nationally.

Redford Serrano

General Manager

Redford plays a key role in keeping BuzzLocalPH operations running smoothly. As General Manager, he supports vendor onboarding, manages system testing, and oversees day-to-day business activities. His hands-on approach ensures our marketplace delivers a seamless experience for both sellers and buyers.

Janine Cañeda-Ibuos

Finance & Accounting Lead

Janine leads the financial operations of BuzzLocalPH, ensuring accuracy, transparency, and efficiency in all matters related to accounting, vendor payouts, and budgeting. Her expertise helps keep the business financially sound while supporting the growth of our local vendor ecosystem.

Jhael Casia

Marketing Lead

Jhael drives the marketing and communications strategy for BuzzLocalPH. From social media campaigns to promotional materials, she helps shape the brand’s voice and strengthens community engagement. Her creative vision supports vendor growth and local awareness.

Irish Ico

HR & People Advisor

Irish brings her expertise as an experienced HR Director to support BuzzLocalPH’s people strategies. She advises on team structure, onboarding, and workplace culture—ensuring that as we grow, we remain rooted in strong values and effective collaboration.